I have designed stationery kit for Zebra. Furthermore, I have decided to design additional elements: car sign, lanyard, mug, roll-up banner and bus sign.
I have started design stationery kit from businesses card with standard UK size - 85 mm x 50 mm
On a first side of card I have decided to insert a big logo in white version and background with colours from logo palette. Under the logo I put a tagline 'your perfect smile starts here'.
Again I created waves in this case is white. I repeated activity like on billboards to design this wave. This is my personal method, some other designers doing this differently.
In this case I decided to insert picture of brand ambassador in circle on left hand card. I added additional circles with blending options I added stroke with main colour.
Now I wanted to add important information: name and surname, tittle, phone numbers, Facebook page and email. Furthermore, on background I added big circle because this side of card was a bit empty for me, too much white colour.
Final outcome:
I am quite happy with this design, but in the future I could think about little space which will be writable to put information by reception person about next an appointment or design special little card or little notebook with torn pages to notice by reception person information about next an appointment.
Now I am going to design a folder for documents. In standard size A4.
In this case I decided to insert a logo - big logo original one / main logo design on a front page. I added my brand ambassador and under the logo I put web address.
Also I included a tagline. On bottom part of folder I added location of surgery.
I have designed also a letterhead and envelope in A5 size. All those things I compare into one file and located them next to each other.
This is my final outcome of designing stationery kit.
I am happy with this design, but I could think about design more helpful gadgets. I think that in this case (dental surgery), I could develop project to design wall or fridge calendars - in this kind of businesses this type of adverts are very good. Who of us do not have a calendar at home ? Advert on it is perfect because sooner or later we will need a specialist in the dental field so this advertisement is at your fingertips, always you can have contact to your favourites dentists just look at calendar.
I think that balloons with own design are also perfect marketing materials especially for events like open days. You can promote your businesses easily.
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