Graphic Design - III Major Project / Primary research - Real dental practice

Hello everyone!

This will discuss my primary research about dental surgery. Objectives are to find out who target market is for and what is important for a successful surgery. At the begin I'll tell a bit about dental practice where I did primary research.
I spoke with Dr Gabriela Szczerbuk from Corby Polish Medical Center. She is a main dentist in this clinic with specialisation in dental aesthetics, periodontics and child dentistry.

This dental clinic offers a wide range of medical services not only dental service, such as family medical and gynaecology. I managed to determine that the age range of people who use dental services in this comes is very big. Elderly and small children use a professional dental care in the above-mentioned clinic. In addition, to identify the largest group of people is between the ages of 26 and 48 years. Analysing this age group it does not surprised because, in my opinion it is the largest group of Poles living in the United Kingdom.

I will go to the analysis of a smaller age group that are children and students. In this case, the disease has been increasing for several years, the clinic noticed the growth of younger ones patients. Probably this is due to the fact that Poles come to UK with children or Poles live here decide to establish families.

I'll go to another point of my research is a nationality of patients. In this case majority of them are The Poles. I'm not surprised because it is obvious that it is better to communicate with a specialist in your own language( I know that sometimes it is quite difficult to communicate on health issues in English.). The second national group that most often uses the services of the clinic is East European (Slovakians, Czechs, Russians, Lithuanians, Romanians, Bulgarians). The next national group has been increased regularly over the past many years is British and local inhabitants.

''Virtually all week, including weekends, you can use the services of a Polish dentist, gynaecologist or family doctor / paediatrician. Each doctor is involved in the individual needs of the patient. The Polish clinic we run is a place where both children and adults can count on help. Painless dental treatment, correct diagnosis of the family doctor, support for women struggling with female ailments? Welcome to our Polish clinic in Corby, patients who live in Kettering, Wellingborough, Northampton, Peterborough and all Northamptonshire'' (Szczerbuk, 2019)


The clinic has many conveniences such as a private free car park, own pharmacy, a card payment available and a special place for small children.


''We believe that the excellent quality of medical services does not have to go hand in hand with a high price. That is why in our clinic we offer the highest quality private medical care at prices for all budgets.'' (Szczerbuk, 2019)


According to my analysis and opinions, this is because the quality and wide of services provided by outpatient clinics is increasing regularly. Thanks to the enormous experience and education of Polish doctors, this clinic is an example of the perfect success of running a dental clinic, 24/7 care even during the bank holidays while normal market prices causes huge interest of new patients.

After this research, I can stated that the most important thing for the clinic and the doctors who work there is the safety and satisfaction of the patient with the help received there. Trust is extremely valuable when we allow ourselves to put a dental drill in the mouth. An individual approach and concern for the patient testifies to the services provided by specialists.
All these things argue to success in running a dental clinic.

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