In this post I am going to explain why I decided to colour logo. I have used five colours from blue palette. I used these colours because they dominate in other similar logo designs and blue colour dominate in projects related to dental clinics.
Blue colour dominate in many dental companies and producers of materials for the care of teeth or mouth. it may depend on the fact that the blue colour presents freshness, purity and a breath of summer breeze. As a example I took toothpaste Aquafresh-All-In-One-Protection-Pasta. As we can see blue colour dominate in products of this company.
I decided to use not exactly blue colour, I used a little different shadows of blue connected with green. In result I have a some kind of turquoise colour.
I hope that the effect of applying this colour and not exactly the blue one will cause my brand to emerge from the crowd of many blue dental clinics and their products or products to taking care of tooth.
To overlay these colours in my logo I have used gradient tool in Photoshop.
Below you can see my final outcome of logo design for my dental practice.
To overlay this effect on my logo I have used blending options in ps as on screen below:
Furthermore, I used free tools for designers to pick up a colour palette. In the internet we can find a various range of free tools for designers. Those tools are very helpful if someone just starting adventure with designing marketing materials, logos, websites and staff like that. I have used https://coolors.co.
I am happy with my final outcome of logo, I have asked my friend Age about a little feedback about the logo, she represent medical facility of our uni. She said that logo has correct colours which dominate in medical industry and is very nice. In this case I can say that she has a bit experience with medical industry because she has finished medical high school in Poland before she came to DMU.
I have one thing which should be improved in the future. The description 'dental practice' I could move a little bit down, it's too close to name of this surgery, but despite this logo is designed well.
You could talk a bit more about the colour and what it represents. In some dental surgery branding and in the branding of toothpaste that 'aqua' blue is quite common. It's worth finding out why and what it means. You could talk about it representing 'freshness' or 'cleanliness'. Look at toothpaste brands such as 'Aquafresh', 'Crest' and 'Colgate all use a similar colour blue.
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