Graphic Design - III Major Project / Billboard creation

This post shows that how I designed billboard in Photoshop. Billboard campaign include seven billboards with different information on them. Information on billboards are properly matched to the specification of service performed by Zebra dental clinic.

New document in PS with standards billboard's size.

I have added my 1st model into my 1st billboard, in this case I decided to pasted him on left hand side. In next step I created a few ellipses and transformed them into my sharp, which I liked as on screen below. To modified  them like on screen below I used tool 'switch between free transform and warp models' and coped 2 times. I changed colour on those in background. In foreground I left white/ In result I got nice wave. 

Now I got nice effect, but I have to hide them and move my model on foreground. I used quick mask tool to paint arm of my model, in result I get market arm. I coped a layer via copy. In result I got now layer with arm of my model, now I have to change the order of layers to hide ellipses.

I added a logo on right hand side in corner. Also I started adding important elements/information which from my experience a have to include on billboard design such as: website address and address of location dental practice. To create backgrounds of these elements I used polygonal lasso tool. I added shadows, overlay colour. 

I added website and address  on it, also I added free icons to illustrate location and opening hrs. I got those icons from flaticon - best free tools for graphic designers  This 'sign' I located next to model's head. 

At this moment billboard looks quite good, I like it! 

Let's add a main tag line and I decided to add information about booking an appointments. Phone number and little icon, this icon informs audiences that They can book an appointments 24/7 just call the number. To do nice shadow effect in text I used blending options. I am not gonna that much details abut that. I wrote a lot about how it is easy in previous term. Final effect below: 

Now as you could see that i have a lot free space on left hand site over the website address. From my experience about dentist in UK I known that many clinic will change you just for check your tooth or just consultation. I decided to add a little sign, sharp of this I have from Photoshop, on sign I added overlay gradient, I did same activity like in overlay colour on logo. I typed no fees consultation. below final out come: 

I am happy with billboard design, of course I have designed 7 of them. I'll write about the process of designing rest of them because the process is the same as on this which you are able to see above.  

I think that billboard include the most important information and I do not need to adding any more, but this is my opinion. 

I have used again amazing free tools for graphic designers - mock-ups. 

I developed my presenting of ads elements using mock-ups. 

Below all my billboards. 

Billboard campaign: 

1. Don't hide your smile 

2. Family dentistry 

3. Love your smile

4. Get a straight and beautiful smile for life  

5. Take care about your smile 

6. Terrible toothache 

7. Your perfect smile starts here 

Raw project without mock ups are available to see HERE

I have developed my project to different target market - old people are very welcome in Zebra dental practice.