In this post I will describe how I went thought the design leaflet A5. I decided to design A5 size because, I just wonder that is the most common chosen of leaflet sizes available on the print market.
My A5 leaflet has a same first side as on roll-up banner, this kind of adverts have same elements on every single element.
I used basic tools in Photoshop, exactly same as in previous posts. Polygonal Lasso tool has been used to design fancy shapes behind the bottles. I duplicated them and changed a little bit position and colour for a bard blue. I added a fancy inscription - 'now available in'. I used green colour, but it is not exactly green, is also a bit yellow. To do that I used blending options, I changed there:
- Bevel & Emboss
- Stoke
- Inner Shadow
- Inner Glow
- Satin
- Colour Overlay
- Gradient Overlay
- Outer Glow
- Drop Shadow
This is eye catcher effect, outcome looks like below:
Below is final outcome with free mock-up from same website as Roll-up mock-up.
Very professional design of the fliers - could the logo on the front be a little bigger? Do you have any comparisons (from Kirin/Volvic etc) that you could present alongside these? Are you going to print them and photograph them yourself? Overall the branding is very effective.
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