Product design - Major project / Create Advert Part I

Hey!
Today I wanted come up with logo for my lunch box and I had a little problem with it. Fortunately my class mates help me to come up many names such as habba babba, keep it worm, keep it hot, hot love, on the hot side, never cold, tasty and hot staff. From many ideas I choose this one which I consider to be the best for me. Personally I think that is very good product name - KEEP IT HOT, because the product is a self heating lunchbox, it is sounds interesting and catching.

Thank you for all my collages for help me to choose right name.

After decided which name will be the best for my product, I joined the creation of the logo.
The software which I used to do that is Photoshop. Below you can find a bit more about creating process.

I opened new document in Photoshop. I decided to create logo on A4 size with color settings CMYK, maybe in the future I will need to print it, that's why I choose this colour profile. The CMYK color model is a subtractive colour model, used in color printing, and is also used to describe the printing process itself. CMYK refers to the four inks used in some color printing: cyan, magenta, yellow, and black.

I typed my company name into the document as below. I used a random basic font which is called 'Century Gothic'. It is simple and clear font, can be used to many projects.

In next step I wanted to emphasise more 'it' so I changed 'i' for a capital letter and I added red color, because it reminds me of something hot and worm. 

I received the effect of a simple logo but, I wasn't happy with that. It is something messing form logo, I think that I need add some graphic into it. I come up with fire over 'o' letter. I created a fire using a tools in Photoshop such as Pen Tool to draw marks and bucket tool to paint my fire. 

After created a fire I added it into logo, over 'o', because the fire looks better over the letter o than over the letter e or letters 'it'.

This is a final outcome of my product logo. Now assuming that I will need to put it into my lunchbox, I need two versions. First one is this one below and a second one I need less horizontal to put in the corner. 

I changed a little bit my logo to vertical position. 

Also I created a few more logos for my project but after discussion with my friend and my tutor I decided to do not choose those. My tutor Carrie suggested that 'i' and fire over it looks as a cigarette. 

Below final outcome:

Horizontal: 

Vertical: 

In conclude, I am very happy with this final results, because logo looks nice, the contrast colors are good.