Logo Design

Hey! In this post I will present my personal project. 

A few months at my work I get order to created logo of company called Corsoo. A customer wanted to created logo his company with orange color in some part of it. After discussion with my team of graphic designers in ads agency, I decided to put into logo 'C' as a first letter and two 'O' as a two last letters. I thought that was a good idea, because name of company allude to logo.

I started with scratch something on a paper, very simple circles. I decided that first wheel I changed for a "C" to show first letter of company name and created these two wheels to look good with first sign "C".

Ok looks good! What now ? I have to transfer it to digital version!

To do that I used photoshop and illustrator. I do not have a screenshot of this process but I will explain how i got to final version. 

In Photoshop I created one circle using the function "add shape". After that I used another one circle to cut equal circle inside first one. Now I had a good-looking 'O' so I copied it to three 'O' into my project. I decided to put middle 'O' on first plan. I removed a bit of last 'O' which was on left side, inside a middle 'O'. Next step which I had to do, was created a 'C' from first 'O'. To do that I used an elliptical selection in Photoshop to removed part of circle. Now I had a clear digital project without any texture and colors. I used function "colour palette" to find orange color which will be the best to put into logo. By trial and error method i decided that the best option will be to put orange color into 'C'.

After discussion with customer I decided to put tagline under the logo. The company sells kitchen equipment for restaurants, pubs, hotels ect. On my project it's "Gastronomia w każdym calu" which means in english "gastronomy in every inch". I'm an author of this tagline. 

Below final project.

Customer was very happy with this project. 

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