Graphic Design - II Major Project / Idea / Plan

Hello guys!

Today I am going to explain and display you my second major project in 2nd term.
I have changed my progression rout and now I do graphic design.

In this post I will present you my general idea of my major project. I come up with mineral water.
Create and develop advertising campaign for new brand of bottled water.

https://www.shape.com/healthy-eating/healthy-drinks/benefits-alkaline-water-unfiltered

Into my project I'll include:
- design logo - tagline, name of water, company.
- design labels for bottles
- create elements of indoor and outdoor campaign - roll-ups, banner, billboards, bus stops ads ect.

I am going to look at mineral waters company's in UK and Poland also think about many important things such as about who it is aimed at? Target market? Affluent demographic? Will your mineral water have medicinal benefits?

Every day we should drink two and in the summer, even three liters of water. But which one? Mineral, spring, and perhaps healing? There is an increasing choice of drinking water on the market, but can you use this abundance?

1. Natural spring waters

They are extracted from crystal clear sources, from shallower underground layers. It's mainly mineralized low water, though it happens on average. They contain less than 1000 mg of minerals per liter. Due to geological conditions, their chemical composition may undergo slight changes. These include Żywiec Zdrój, Krynica Zdrój, Eden, Aqua Minerale, Vitalinea, Nestle Aquarel and Kropla Beskidu.

2. Natural mineral water

They are obtained from deep wells. They have a constant chemical composition and are quite rich in minerals - medium or highly mineralized water. They contain at least 1000 mg of minerals per liter. We can choose for example:  Staropolanka, Kryniczanka, and Muszynianka.

3. Table water

They are obtained by mixing natural spring water or filtered water supply with various mineral components or with mineral water. Because their composition undergoes modification during the production, the term "natural" is not available to them. They quench thirst well, but are generally much poorer in some of the health-important ingredients. The typical table water is Bonaqua.

4. Natural healing waters

They come from special healing springs. They contain not less than 1000 mg of minerals per liter and at least one medicinal ingredient in a suitable concentration, which significantly affects the functioning of the body. These are for example: Wielka Pieniawa, Żuber, Jan. The resources of natural waters are deep underground. As a result, they are effectively isolated from any contaminants. For hundreds of years, minerals have been leaching minerals valuable from the surrounding rocks and contain them from 500 mg to over 1500 mg in one liter. Most often they are: magnesium, calcium, sodium, sulphates, chlorides and carbonates. Concentration and proportions of these beneficial components depend on the geological structure of a given region.

Only natural spring waters with low or medium saturation with minerals can be drunk every day without any restrictions. And only they are suitable for preparing meals for small children. With the other waters you have to be careful, because in some of the saturation with one or more components is so significant that you can easily overdose and harm health.

https://www.jagotagourmet.com/evian-natural-mineral-water-500-ml.html

https://www.zywiec-zdroj.pl

A lot of you would like to ask me why mineral water ? I decided to create new brand because I think it is an inseparable part of our everyday life, we drink water every single day so that product is in use all the time in whole world.

I have filled 'Sign Off Sheet' with my tutor Sam. Click here to view my all details about my project.
In next post I will discuss about artists, techniques and methods to present water in art in past few ages.